Grana Padano

Media Campaign „The Taste Of Origin And Tradition”

Campaign

• mc is responsible for the communication campaign “The Taste of Origin and Tradition“ for both the Consorzio di San Daniele and for the Consorzio Grana Padano in the target markets of Germany, Austria and the United Kingdom. Media planning and buying is conducted on these markets to support the campaign, with regular social media promotion of the content.

Target groups

• Consumers
• Professionals (e.g. chefs, restaurant owners)
• Multipliers (e.g. journalists, food blogger)

Implementation

• Cross-media planning and buying including Print and Digital channels
• Social Media paid promotion on 3 markets